The use of sound in communication is extremely powerful – whether it’s music or white noise of sounds of streams, birdsong and the wind in the trees.
One book that’s well worth reading on the subject is by Julian Treasure who runs a business helping companies manage their sound. It’s called Sound Business.
Our modest contribution is a presentation that explores parallels between music and marketing. Here is a clip from our you-tube business channel. Here’s the bit where we’re talking about how songs take on a life of their own and get incorporated into other peoples products and services.
If you need any advice on this please telephone 0845 094 0407 (or to book the talk 🙂 )