Entrepreneurial Marketing

We all have the experience that marketing in small companies never happens in quite the same way as the textbooks tell you to do it. You may have wondered why. Put baldly, the official view of marketing was developed by and for large US companies selling consumer goods to a captive audience. They have the ...

Sales and Marketing for the Business Owner – 1Man Brand

All the research shows that the top concern of small business owners is sales and marketing. However most of the training and consultancy materials are available are written by sales and marketing professionals – not business owners. Selling as a business owner is quite different to working as a sales man. However a lot of ...

Communication – What business depends on 1

Communication - What business depends on
Communication is the heart of  business. Your business is  your big idea – your vision –  made tangible as products and services, processes and people interacting with other people called customers. Your success depends on how clear and  powerful your vision is – and how well you communicate it. You need to create the right ...