What makes material stand out?

Its important to understand the psychology of what gets noticed when you are creating copy. People take notice of things that come early on in the presentation, things that come at the end, things that get repeated and things that stand out. They are also very favourably impressed by clarity. All of our research shows ...

Social Media for Small Business

Last week I was invited to present at the Creative Digifest at Southampton University. This brought together some interesting presentations on privacy in social media, the setting up of a web observatory plus some more artistic applications of using multiple photographs to reproduce art objects with a 3D printer and a really interesting mobile music ...