Your business is your big idea – your vision – made tangible as products and services, processes and people interacting with other people called customers.
Your success depends on how clear and powerful your vision is – and how well you communicate it.
You need to create the right story and the systems and products to back up the promise you make to your customers.
You have to communicate with and motivate two distinct groups of people.
People you want to buy from you – this is called marketing.
People who you need to do the work to make the first group happy – this is called leadership.
But its the same story. Integrity leads to trust and trust leads to smooth running operations.
Getting this right means listening. It’s no accident that you have 2 ears and one mouth. That’s the proportion you need to use.
So this site will tell you about some of the tools that we have found useful in learning to communicate in our own businesses – and which could transform the way you run yours.
The most important thing is that it has to be easy to get hold of you – so if you want to get hold of us just ring 0845 094 0407 or you can ask a question via the “Ask Us” tab above.
Two books to help you are “Social Media for Real Businesses” which covers the fundamentals of sales and marketing and “Growing Jobs” which is about high performance work practices.
We also have a sales and marketing course specifically aimed at the owners of small businesses. It’s called 1Man Brand and you can find out more using the menu above.