Social Media (aka web 2.0) and small business collaboration

Social Media (aka web 2.0) and small business collaboration
One of the exciting things that doesn’t get talked about much is the way  small companies have used the communication possibilities of web 2.0 or social media as we call it these days for collaboration. We recently published a paper in the Journal of Small Business and Enterprise Development  based on talking to 12 companies that ...

9 Things to do to boost your social media standing (B2C)

9 Things to do to boost your social media standing (B2C)
Social Media Marketing Cheat Sheet – Business to Consumer This one pager does not pretend to be a complete guide to social media – it simply points out the absolute essentials to get you started. If you are selling items from web site what you want from a web presence is a)      To be found ...

Business Communication – Social Media Marketing Cheat Sheet – B2B 1

Business Communication - Social Media Marketing Cheat Sheet - B2B
Social Media Marketing Cheat Sheet – Business to Business This does not pretend to be a complete guide to social media – it simply points out the absolute essentials to get you started. In the business to business world most of your business is going to be generated face to face or via referrals. So ...

The Role of Silence in Selling

We tend to think that the most important thing about what we say is the content of the words. However the spaces around them are equally as important. The silences that you hear in religous liturgy or in the call to prayer are in some ways as effective as the words. And in music, it’s ...

Social Media for Small Business

Last week I was invited to present at the Creative Digifest at Southampton University. This brought together some interesting presentations on privacy in social media, the setting up of a web observatory plus some more artistic applications of using multiple photographs to reproduce art objects with a 3D printer and a really interesting mobile music ...

Building your online library

Social Media for Real Businesses Most of us get business by face to face sales and networking activity. However in today’s connected world it’s important to create a body of work which shows off what you can do and which can be readily find by people who want to go on line to check you ...

Why you should take facebook seriously

A fundamental characteristic of the internet (like life generally) is that nothing stays the same for long. While most folks have been focusing on twitter, Google and linked-in to build their online story, Facebook has been quietly stealing their lunch. According to Robin Goad’s brilliant blog “Hitwise Intelligence” Here in the UK, it’s now second ...