What makes material stand out?

Its important to understand the psychology of what gets noticed when you are creating copy. People take notice of things that come early on in the presentation, things that come at the end, things that get repeated and things that stand out. They are also very favourably impressed by clarity. All of our research shows ...

Benefits of Curation

As a business owner it’s likely you have to do the Sales and Marketing yourself. Probably you’ve had no formal training in either. Most of what’s around is aimed at marketing consumer goods but the chances are you are selling to other businesses – not to the general public. You know you get business by ...

Sales and Marketing for the Business Owner – 1Man Brand

All the research shows that the top concern of small business owners is sales and marketing. However most of the training and consultancy materials are available are written by sales and marketing professionals – not business owners. Selling as a business owner is quite different to working as a sales man. However a lot of ...

Building your online library

Social Media for Real Businesses Most of us get business by face to face sales and networking activity. However in today’s connected world it’s important to create a body of work which shows off what you can do and which can be readily find by people who want to go on line to check you ...

Using Social Media in the real world

We’ve been experimenting with various ways of getting your message across over the last few months. One that’s quite powerful is Camtasia. It allows you to put voice overs onto power point slide presentations to produce good quality flash movies that can be embedded into blogs or other web pages. You do this by creating ...