What does digital mean to us?

What does digital mean to us?
 Some thoughts from the Chalkface. I’ve spent most of the Autumn teaching various flavours of Marketing at the Business School in Southampton. Introduction to, Entrepreneurial, Digital and above all the use of metrics. One of the big ideas floating around at present is the difference between value and worth and how co-creation changes the type ...

Entrepreneurial Marketing

We all have the experience that marketing in small companies never happens in quite the same way as the textbooks tell you to do it. You may have wondered why. Put baldly, the official view of marketing was developed by and for large US companies selling consumer goods to a captive audience. They have the ...

Funded Business Support in West Sussex – Clinics, Workshops – even grants!

Funded Business Support in West Sussex - Clinics, Workshops - even grants!
West Sussex County Council  have created a fund to aid small businesses in the county in partnership with Chichester University, Sussex Enterprise and the organisation I work with, Branduin Business Support. Some of this money is earmarked to support specific projects and some is aimed at more general business support.   The business support strand will ...

9 Things to do to boost your social media standing (B2C)

9 Things to do to boost your social media standing (B2C)
Social Media Marketing Cheat Sheet – Business to Consumer This one pager does not pretend to be a complete guide to social media – it simply points out the absolute essentials to get you started. If you are selling items from web site what you want from a web presence is a)      To be found ...

What makes material stand out?

Its important to understand the psychology of what gets noticed when you are creating copy. People take notice of things that come early on in the presentation, things that come at the end, things that get repeated and things that stand out. They are also very favourably impressed by clarity. All of our research shows ...

Benefits of Curation

As a business owner it’s likely you have to do the Sales and Marketing yourself. Probably you’ve had no formal training in either. Most of what’s around is aimed at marketing consumer goods but the chances are you are selling to other businesses – not to the general public. You know you get business by ...

Sales and Marketing for the Business Owner – 1Man Brand

All the research shows that the top concern of small business owners is sales and marketing. However most of the training and consultancy materials are available are written by sales and marketing professionals – not business owners. Selling as a business owner is quite different to working as a sales man. However a lot of ...

The Role of Silence in Selling

We tend to think that the most important thing about what we say is the content of the words. However the spaces around them are equally as important. The silences that you hear in religous liturgy or in the call to prayer are in some ways as effective as the words. And in music, it’s ...