What does digital mean to us?

What does digital mean to us?
 Some thoughts from the Chalkface. I’ve spent most of the Autumn teaching various flavours of Marketing at the Business School in Southampton. Introduction to, Entrepreneurial, Digital and above all the use of metrics. One of the big ideas floating around at present is the difference between value and worth and how co-creation changes the type ...

Social Media (aka web 2.0) and small business collaboration

Social Media (aka web 2.0) and small business collaboration
One of the exciting things that doesn’t get talked about much is the way  small companies have used the communication possibilities of web 2.0 or social media as we call it these days for collaboration. We recently published a paper in the Journal of Small Business and Enterprise Development  based on talking to 12 companies that ...

Social Media for Small Business

Last week I was invited to present at the Creative Digifest at Southampton University. This brought together some interesting presentations on privacy in social media, the setting up of a web observatory plus some more artistic applications of using multiple photographs to reproduce art objects with a 3D printer and a really interesting mobile music ...

New Aggregation tools – there’s so much potential!

One of the things that we’ve been experimenting with here over the summer is the plethora of tools that are available for aggregating, curating and disseminating content. This has become clear as being an important plank in the proposed digital business community we have been studying. For some time we have been using paper.li as ...

Digital Business Forum – Research Project

Please take our survey to help design our Digital Business Community. I’m running a research project for a major London University to help companies use digital techniques to improve performance. Your input to our survey thatexplores which topics interest you most and how you prefer to acquire know-how would be really helpful. We all know ...

Social Media for Real Businesses

I’ve used Completely Novel to create some new books. The first one to be properly published complete with ISBN number is Social Media for Real Businesses. This book developed out of a combination of our own experiences in developing and promoting businesses and the research projects I’ve carried out over the years for people who ...

Social Media for real businesses – 3

Here. at last, is the final part of the mini course. It follows up the story telling and toolkit parts and looks in detail at how you get to identify and get close to the key 50 people that can make all the difference to the success of your business. We look at how you ...

Building your online library

Social Media for Real Businesses Most of us get business by face to face sales and networking activity. However in today’s connected world it’s important to create a body of work which shows off what you can do and which can be readily find by people who want to go on line to check you ...

Using Social Media in the real world

We’ve been experimenting with various ways of getting your message across over the last few months. One that’s quite powerful is Camtasia. It allows you to put voice overs onto power point slide presentations to produce good quality flash movies that can be embedded into blogs or other web pages. You do this by creating ...

Why you should take facebook seriously

A fundamental characteristic of the internet (like life generally) is that nothing stays the same for long. While most folks have been focusing on twitter, Google and linked-in to build their online story, Facebook has been quietly stealing their lunch. According to Robin Goad’s brilliant blog “Hitwise Intelligence” Here in the UK, it’s now second ...