Recruiting for attitude, vision and internal branding.

People who share and promote your vision One of the projects I’m involved with right now is giving face to face business advice to local companies via a couple of county council schemes, one of which involves monitoring the progress of companies in receipt of development grants. I recently had follow up meetings with a ...

3 Routes to funded business consultancy

3 Routes to funded business consultancy
3 Routes to funded business consultancy Today, the amount of business support available to small companies that want to grow is a shadow of its former self. The coalition has administered the coup de grace to a Business Link that had been systematically run down by the Blair / Brown junta who didn’t believe in ...

Business Communication – Social Media Marketing Cheat Sheet – B2B 1

Business Communication - Social Media Marketing Cheat Sheet - B2B
Social Media Marketing Cheat Sheet – Business to Business This does not pretend to be a complete guide to social media – it simply points out the absolute essentials to get you started. In the business to business world most of your business is going to be generated face to face or via referrals. So ...

What makes material stand out?

Its important to understand the psychology of what gets noticed when you are creating copy. People take notice of things that come early on in the presentation, things that come at the end, things that get repeated and things that stand out. They are also very favourably impressed by clarity. All of our research shows ...

Sales and Marketing for the Business Owner – 1Man Brand

All the research shows that the top concern of small business owners is sales and marketing. However most of the training and consultancy materials are available are written by sales and marketing professionals – not business owners. Selling as a business owner is quite different to working as a sales man. However a lot of ...

Learn how to write and publish a book.

I’ve come to the realisation over the years that a book is probably the best business card/company brochure you can have. It allows you to give people you meet something substantial to remember you by – and if you run workshops it’s considerably cheaper to self publish a workbook than it is to print off ...

Presentation Skills Survey – how good is UK PLC at presenting?

My Friend Steve Trister is runnng a short (4 question) questionnaire about the present state of communication in UK PLC He writes I’ve launched a White Paper Report on the state on communication and presentation skills within UK plc and I want your opinion please. I think its pretty poor across the board. There’s a ...

The Role of Silence in Selling

We tend to think that the most important thing about what we say is the content of the words. However the spaces around them are equally as important. The silences that you hear in religous liturgy or in the call to prayer are in some ways as effective as the words. And in music, it’s ...

Social Media for Small Business

Last week I was invited to present at the Creative Digifest at Southampton University. This brought together some interesting presentations on privacy in social media, the setting up of a web observatory plus some more artistic applications of using multiple photographs to reproduce art objects with a 3D printer and a really interesting mobile music ...

New Aggregation tools – there’s so much potential!

One of the things that we’ve been experimenting with here over the summer is the plethora of tools that are available for aggregating, curating and disseminating content. This has become clear as being an important plank in the proposed digital business community we have been studying. For some time we have been using paper.li as ...

Leap! by Dudley Lynch – the psychology of communication.

Leap! by Dudley Lynch - the psychology of communication.
To communicate effectively you need to understand the psychology of the person you’re talking to.  Our mentor in this has been  Dudley Lynch, best selling author of Strategy of the Dolphin. He  has now released his first new book since Mother of All Minds nearly 8 years ago. Much of his work has revolved around ...

The expanded version of Growing Jobs now published

Last year we did some work for SEEDA looking at what it would take to build a world class workforce for the horticultural industry. This meant talking to 30 or so growers, finding some good case studies of simple but effective practices and distilling out some basic principles of good practice suitable for smaller businesses. ...

Another great business communication tool

Thanks to a tip off from my old chum Tom Evans I recently checked out a new self publishing site called CompletelyNovel.com As part of my last couple of projects I’ve created a couple of workbooks and it’s always been a long term project of mine to tickle up some of my earlier e-books, get ...

Communication – What business depends on 1

Communication - What business depends on
Communication is the heart of  business. Your business is  your big idea – your vision –  made tangible as products and services, processes and people interacting with other people called customers. Your success depends on how clear and  powerful your vision is – and how well you communicate it. You need to create the right ...