Building your online library

Social Media for Real Businesses

Most of us get business by face to face sales and networking activity. However in today’s connected world it’s important to create a body of work which shows off what you can do and which can be readily find by people who want to go on line to check you out.

I have been working the last couple of months on a project to help yet another group use social media to promote themselves.

So we built a resource for educators and researchers to learn about how to do just that. One tool I’ve used on the project has been Camtasia – it lets you take an existing powerpoint presentation, put a talking head into the corner and produce the whole thing as flash movie that can go onto youtube and be embedded into whatever Html page you like.

Here’s one I prepared earlier which reviews 8 tools for self promotion that covers what I wanted to tell you about this month. We talk about various tools – some of which you will know and some that you probably won’t. The tools are useful for creating the body of work that you want people to see when they check you out after (or before!) meeting you. Here’s the list

1. WordPress
2. Slideshare
3. YouTube
4. Ecademy
5. Amazon – author pages
6. Completely Novel
7. Blidgets – from WidgetBox
8. Paper.Li

The video explains what they create and goes into how to use them and what they will do for you.

Of course outbound broadcasting is only part of the story – you also have to engage with your audience by getting into a conversation. We’ll talk about that in the next post – but for those of you who can’t wait you can find the movie at my you-tube channel. DrAlanRaeBusiness

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