The most important thing in effective communication is to have a story that connects you and your products and services with the customer on a fundamental, emotional level.
This forms the basis of your marketing, conventional and online and your sales and networking activity.
We believe it’s critical to identify your key demographic, understand their values and the how they think, and what language they use. This module takes you through the process of identifying a persona that you can write to directly and how to construct an emotional bridge between you and them.
The module is split into three videos
- Part one is an introduction to story
- Part two considers the psychology of communication and gets you started on constructing your story
- Part three looks at which types of media are actually effective in communicating your story.