1Man Brand

Get your sales and marketing in synch – advice and training for business owners

As a business owner it’s likely you have to do the Sales and Marketing yourself. Probably you’ve had no formal training

b2b marketing mix

How B2B Marketers spend their money – via IDM

in either. Most of what’s around is aimed at marketing consumer goods but the chances are you are selling to other businesses – not to the general public.

You need to be able to create a powerful story around what you want to do for your customers and tell in it in ways that increases the number of leads you generate and helps you secure the business you want.

The programme covers 5 modules – available either as a workshop or in distance learning (DVD, online) formats. These are broken down into roughly 20 minute sections .

  1. Business Basics
  2. What’s your story
  3. Telling it in writing (digital copywriting)
  4. Telling it in person (sales – the Gospel according to O’Hara)
  5. Telling it online.

For most of us the capability of operating face to face in sales and networking situations remains the single most effective too. However in the internet era people check us out on line. So you need to have a good selection of material to back you up by demonstrating that

  • You know your stuff
  • You do what you say
  • You’re easy to work with

The copywriting and online sections are all about how to create and deploy this online “scenery” for the play of your face to face activity.

Why this course is different and especially suitable for you

You know you get business by meeting people but these days they check you out on line as well. So you need material posted that tells the world you know your stuff, you deliver and you’re easy to work with. To provide the scenery for the play of your face to face networking and selling.

1Man brand shows you how to create a story that connects you to your customer, how to write it effectively, where

Story Planner

Tool to help you plan your story

and how to use it online. Best of all it shows you how to sharpen up your selling so that the play and the scenery work together.

It will suit you because it’s been written by a business owner like you.

It contains all I’ve found out by having to do it in 5 companies over 35 years. 4 of them were companies I part owned and directed. I ran sales teams between 1981 and 1996 and I’ve been working on online marketing since 1997 – so most of what I’m passing on to you I found out the hard way. It’s also backed up by research projects carried out into sales and marketing techniques carried out for corporates, government and Universities and by training programmes devised to help sell IT and telecoms products to small companies.

In summary its stuff that’s been proven to work for growing companies.

Ways you can buy it

The course is available in two forms – as a stand alone distance learning product or as a supported product where you

Real Selling

What the sales process is really about

can obtain personal support either face to face or over video link depending on your location.

The distance learning product is hosted online and you will be able to download the individual videos to your computer. Each of the modules has 3 or 4 videos lasting between 15 and 25 minutes each. It comes with a workbook which you can download. If you live in the UK or the Republic of Ireland will will post you a hard copy in addition. This product is priced at £99 and you can order it here

The alternative offer is to buy 5 hours support time bundled in with the product which can be delivered face to face if geographically suitable or by video if not. This can be called off as required and is priced at £599.

This offer attracts some bonuses. In addition to the workbook, Social Media for Real Businesses, you will receive a copy of the Brain Map and MindMaker6 self assessment tools, a copy of our e-book 21 business stories which amplify many of the ideas in the Business Basics module and a 1 year membership of our Communication in Business club which contains white papers and business tools not available elsewhere. Total value of these bonuses is £75.

You can buy 1Man Brand with support included here.

You can buy additional blocks of five hours support for £500 here.

All these prices include VAT. If you need any help or have issues accessing the material simply ring 44 (0)845 094 0407 – this is not a premium rate line and is in fact free for callers from land lines in the UK.

Further details of the individual modules are held on the separate pages.

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